That was true for decades, but then in 2002 the decision was made to introduce Imperial Rose, which now accounts for 20% of Moët & Chandon sales. It went even further in 2011, creating Ice Imperial, something that might seem sacrilegious to many. However, cellar master Benoît Gouez told us that they realised many people were adding ice to their champagne, which dramatically alters the taste, so rather than ignore this they decided to make a variant that reacts to the ice in the way the house of Moët & Chandon would like.
To assess this, we obviously had to undertake a taste test, under the tutorship of sommelier Fernand de Britto. First though, the question of pronunciation. Everyone has their own way of saying Moët, but De Britto explained that it is always Muu-wet. We are not sure if the written version translates properly but what you need to know is that it is not Mo-a, or Mo-et. Now you know.