Champagne is undoubtedly one of the most iconic drinks in the world.
It was accidentally discovered centuries ago by winemakers who went on to found some of the most renowned champagne houses. Today, only bubbly produced in the Champagne region of France may proudly bear the name “champagne”.
The sparkling drink was first brought to prominence by French king Hugh Capet, who began serving it at official dinners at his royal palace. In 1715, the Duke of Orléans introduced it to the rich and famous and it has, ever since, been associated with quality and status. So much so that the sound of a champagne cork popping has become synonymous with success.
That’s why Absa established the Absa Champagne Festival — now the Absa Champagne in Africa Festival — 20 years ago to celebrate the successes of the bank’s clients across the continent.
Owing to Covid-19 restrictions, this year’s festival will be a virtual affair on November 25. Hosted by award-winning journalist Bruce Whitfield and acclaimed fashion designer Noni Gasa, it will feature top-tier performances by musicians Langa Mavuso and Craig Lucas as well as online tastings from a wide variety of Champagne producers and importers.
Most importantly, it will bring together Absa’s Corporate and Investment Banking clients, finance industry movers and shakers, and the public to toast success stories from across Africa.
“The past two years [of the Covid-19 pandemic] have brought about many obstacles, but also many great stories of bravery, triumph and resilience of the human spirit. Our tenacity, hope and drive help us bring our possibilities to life — and there’s no more fitting way to celebrate than with a glass of champagne in hand,” says Clement Motale, head of marketing and corporate relations at Absa Corporate and Investment Banking.
Our tenacity, hope and drive help us bring our possibilities to life — and there’s no more fitting way to celebrate than with a glass of champagne in handClement Motale of Absa
Motale acknowledges that the pandemic has had a distressing economic impact globally, but says that despite this, some of the bank’s clients have had exponential growth.
“Many corporations have reacted with fresh ideas, changes, innovations, resilience and new and exciting business models,” he says. “As much as we have been there to support our clients and the communities we operate in through tough times, we need to celebrate our resilience and growth amid turbulent conditions.”
That’s why, from this year forward, the Absa Champagne in Africa Festival will not only be about celebrating success but persistence too.
“Through our annual Champagne in Africa Festival, we will raise a glass and toast Africa’s tomorrow as we continue to bring our continent’s possibilities to life together,” says Motale.
The Absa Champagne in Africa Festival is a free virtual event. Click here to register now.
*This article was paid for by Absa.