The future of luxury is bespoke, and it’s coming at you in the form of a Nike sneaker. The new NIKEiD design experience is interactive, immersive and, most of all, immensely fun. All your favourite models of sneaker — from the fashion forward to your most practical of trainers — are up for a redesign, and you get to be the creative force.
August 2016
Just design it
The future of luxury is bespoke, and it’s coming at you in the form of a Nike sneaker. The new NIKEiD design experience is interactive, immersive and, most of all, immensely fun. All your favourite models of sneaker — from the fashion forward to your most practical of trainers — are up for a redesign, and you get to be the creative force.
It’s as easy as logging on to the online platform and picking out your preferred design and personalised colours. You can even get your name strategically emblazoned on the insole. And, if you need any further encouragement, the global NIKEiD project, based at the Nike superstore in Amsterdam, is headed by South Africa’s very own Jonathan Muir.