South African model Georgina Grenville is the face of Trenery's new 'Spring Reset' collection.
South African model Georgina Grenville is the face of Trenery's new 'Spring Reset' collection.
Image: Supplied/Trenery

Spring newness is in the air for Trenery as the premium Australian fashion brand, available exclusively at Woolworths, debuts its latest collection — the first from new head of design, Jamie Ashkar.

The collection, titled “Spring Reset”, is a celebration of spirit-lifting fashion, with particular focus on natural linen, artful prints and joyous colour to update your wardrobe.

Modal Cluster Floral Print Shirt Dress, R1,499, from Trenery at Woolworths.
Modal Cluster Floral Print Shirt Dress, R1,499, from Trenery at Woolworths.
Image: Supplied/Trenery
Linen Blend Half Placket Pullover, R1,199, from Trenery at Woolworths.
Linen Blend Half Placket Pullover, R1,199, from Trenery at Woolworths.
Image: Supplied/Trenery

The appointment of Ashkar marks a bold new direction for the brand, tapping into the Trenery customer’s renewed desire for inspirational fashion.

Jamie Ashkar, Trenery's new head of design.
Jamie Ashkar, Trenery's new head of design.
Image: Supplied/Trenery

“I really want to inspire our customer and evolve their wardrobe,” says Ashkar. “Our approach to how we build our collections has changed. We no longer look at smart and casual separately; its more about a lifestyle and keeping that level of sophistication our customer needs and expects.”

“We’re focused on building that modern, timeless wardrobe that works from day to night, from one season to the next,” he adds.

Colour makeover

Vivid blues and oranges lead the palette of the “Spring Reset” collection, which is underpinned by crisp navy and fresh neutrals. “We were inspired by the interplay of bright colour in Impressionist art and the raw beauty of the Australian landscape,” explains Ashkar. 

Linen Cluster Floral Print Shirt, R999, and Mini Tile Pleat Skirt, R1,199, from Trenery at Woolworths.
Linen Cluster Floral Print Shirt, R999, and Mini Tile Pleat Skirt, R1,199, from Trenery at Woolworths.
Image: Supplied/Trenery
Linen Bold Ocelot Print Shirt, R999, and Denim Wide Leg Pant, R1,199, from Trenery at Woolworths.
Linen Bold Ocelot Print Shirt, R999, and Denim Wide Leg Pant, R1,199, from Trenery at Woolworths.
Image: Supplied/Trenery

Artful print

Clipped florals and animal prints feature throughout the collection, emboldening softer silhouettes. Theres a print to suit every personal style in the range, from graphic ocelot to serene stencilled flowers. Simple, yet sophisticated, each is designed to style back with pieces in the collection as well as your existing wardrobe.

Silk Stencil Floral Tier Hem Dress, R3,199, Trenery at Woolworths.
Silk Stencil Floral Tier Hem Dress, R3,199, Trenery at Woolworths.
Image: Supplied/Trenery
Tailored Cotton Graphic Floral Shirt, R999, from Trenery at Woolworths.
Tailored Cotton Graphic Floral Shirt, R999, from Trenery at Woolworths.
Image: Supplied/Trenery

Spring linen

Trenery delivers its signature quality fabrics with a strong focus on the spring favourite: linen. Premium designs include French linen shirts, luxurious linen-mix basics and knitwear and new stretch linen-lyocell blazer and trouser sets.

For men, Trenery introduces a luxurious cotton-linen polo, and fresh textured linen shirts perfect for every summer need.

Men's Cotton Pique Marle Logo Polo, R699, and women's Linen Classic Shirt, R999, and Denim Pocket Detail Jacket, R1,299, from Trenery at Woolworths.
Men's Cotton Pique Marle Logo Polo, R699, and women's Linen Classic Shirt, R999, and Denim Pocket Detail Jacket, R1,299, from Trenery at Woolworths.
Image: Supplied/Trenery

Shop the Trenery “Spring Reset” collection online or in store at Woolworths.

This article was paid for by Trenery.

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