Who would have thought that our daily coffee grind could do more than just keep us up all day? Jamie Cleaver certainly did when she founded local game-changing brand Blür Beauty, which gives a second life to coffee — and a much-needed sensorial boost to our beauty routines.
All the caffeinated product formulas use recycled coffee grounds sourced from coffee shop Truth in Cape Town. Powered by caffeic acid, which helps to boost collagen levels, reduce premature ageing, strengthen the skin barrier, and improve hydration, the entire range — consisting of a body scrub, body oil, face serum, and face scrub — is designed to leave skin feeling super supple and energised. How’s that for ingenious sustainability?
Blür Beauty Coffee Body Scrub 200ml, R299; Blür Beauty Coffee Face Serum 30ml, R399,
• From the February edition of Wanted, 2022