Jacques Bam of the BAM Collective played with the theatre of the absurd for a bold and theatrical collection. As a designer in Fashion Bridges Installation, Bam’s runway show took his designs and collection to a more exciting level. “It is a celebration of being bold and taking risks. After the lockdowns of pandemic, I really needed to go back to the experimentation of my past. I used specialised fabrics, bead work and feathers alongside my more commercial pieces. I wanted to create a collection that can be casual, can be very evening — a collection that can be worn in many ways.”
The show, featuring 29 designers, is available to stream from the SAFW YouTube channel. The SAFW Pop Up will be in the Mall of Africa from December 3-5 to allow discerning fashion consumers to interact with and buy directly from the designers.