The iconic Italian men's wear brand Stone Island, known for pushing the boundaries of tech-wear and textiles, has joined forces with the research & development arm of New Balance.The two culturaldrivers have been teasing a long-term partnership, sharing their mutual approaches of functionality, style and most importantly, innovation. At the forefront of development is data-drivendesign and their parallel values will manifest in cutting-edge products in their respective areas of expertise.
“There are only a limited number of brands that can be referred to as iconic,” said Carlo Rivetti, president and creative director of Stone Island. “They are so because of the consistency throughout their history, their strong vision and endless passion put into product making, always with the aim of serving the end users.”“With no concession to complacency, Stone Island and New Balance have shown that they are of this breed. To exchange concepts and ideas by opening doors to each other’s R&D teams, with the aim to create great sound product, is exciting and the greatest message we can jointly convey to our audiences,” Rivetti said.
“Our collaboration with Stone Island is not only rooted in performance innovation, but elevating our mutual values of premium craftsmanship and superior product quality,” said Chris Davis, the chief marketing officer of New Balance. “Both New Balance and Stone Island are independently minded brands with strong aptitudes for calculated risk taking,” he elaborated. “We both pride ourselves on having our fingers on the pulse of culture, elevating our rich heritage and creating authentic brand experiences for our global consumers. We look forward to pushing the boundaries and experimenting with design.”