If you believe your skin deserves the best, why not slather it with gold? Inspired by the golden hour in the Swiss Alps, La Prairie’s Pure Gold collection uses the power of gold to infuse the skin with resplendent radiance and is a luxurious homage to the beauty of nature. “The fleeting moment of the Golden Hour in the Crown of the Alps inspired us to try to recapture its radiance and impart it to the skin and gold gave us the possibility to do this,” says Dr Jacqueline Hill, La Prairie director of strategic innovation & science.
“This metal provides radiance bestowing it to the skin and helps revitalise the skin and bring long-term skin reconstruction. This allows us, as scientists to contribute to La Prairie’s quest for timeless beauty.”
A powerhouse trio, comprising a radiance cream, eye cream, and concentrate; this collection is not just about the aesthetics but packs some results-driven formulations too. Using the Pure Gold Diffusion System, an exclusive La Prairie technology, that works in a three-peak action sequence, the active ingredients are slowly released by submicron gold particles using delayed infusion into the deeper layers to replenish, rejuvenate, and nourish the skin. Expect luxurious creamy textures that will create a golden glow, smooth out the skin surface and even out tone.
La Prairie Pure Gold Radiance cream, 50ml (R14,650); La Prairie Pure Gold Radiance Concentrate, 30ml, (R14,650); La Prairie Pure Gold Radiance eye cream, 20ml (R10,990) at selected Woolworths.
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*This article was paid for by La Prairie.