If you’ve enjoyed the little pockets of luxury and pampering that are the Chanel beauty counters at Edgars or Woolworths, then you have probably wished that you could enjoy a little bit more of the Chanel experience. Known for its exceptional quality and standards in fashion and beauty, the brand has always honoured its rich heritage, which is woven into all its product offerings across skincare, fragrances and so on, as well as the ever-present touch of its founder, Mademoiselle Coco Chanel in every sphere of the brand.
December 12 2020 saw the unveiling of the first Chanel Fragrance & Beauty flagship boutique at the V&A Waterfront in Cape Town — which is dedicated to fragrance, make-up and skincare. As a start, the store will open as a 61m2 space, which will feature the first stand-alone pop-up concept for SA and in 2021, will see its expansion to 106m2.
Chanel is a brand synonymous with luxury retail experiences, and this store will not be any different. So what can you expect from the flagship boutique? Prepare to embark on a journey of discovery as the décor reinterprets the codes and aesthetics of the House with signature tones of black and white and a touch of gold; with clean, understated lines that subtly define the distinct categories of make-up, fragrance, skincare, and in-boutique exclusives.
The boutique will offer an immersive experience, and a large range of fragrances featuring all your favourites such as the iconic N°5 and Coco Mademoiselle pillars, Les Eaux De Chanel and Les Exclusifs De Chanel — comprising 17 rare fragrances in identical bottles. Skincare fanatics are not left out of the equation, so be prepared to slather yourself with iconic creams, serums and elixirs — and explore Chanel’s skincare experience display featuring the likes of the premium Sublimage range.
Need to transform your look while you’re there? Indulge in the ultimate interactive experience as the make-up display invites you to discover the full range of Chanel make-up, with Chanel beauty advisers always on-hand to assist to provide personalised consultations and make-up tips.
Come 2021, the boutique will also offer a comprehensive selection of Chanel sunglasses (an elegant and modern mix of seasonal and classic styles) as part of its expansion, all embodying the exclusive allure of Chanel.
Make sure you’re the first to experience it all this Saturday and get ready to explore the elegance and audacity of Chanel on whole new level — we know we are.
• Chanel Fragrance & Beauty Boutique, V&A Waterfront, 19 Dock Rd, Cape Town, 8001, Shop 6206B