As of June 2016, Chanel boutiques and selected retailers will be stocking the newest Fall-Winter 2016/17 collection of Chanel Eyewear with the charismatic Willow Smith as the new face of the range. Aged just 15, Smith is an accomplished actress, singer-songwriter and has been personally invited by Karl Lagerfeld to join the Chanel family of muses. The black and white campaign features Smith in a variety jewels from Ready-to-Wear collection and the brand says on the collaboration: "She breathes new energy into the world of Chanel eyewear -  with characteristic natural poise, the young trendsetter was instantly at ease in front of the designer’s camera."

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