The creative women shaping Nine Yards’: Part 2

Behind some of Nine Yards’ most distinctive stores in Joburg are entrepreneurs who have turned creativity, collaboration and craftsmanship into thriving businesses

From interiors and fashion to wellness and art, the women of Nine Yards are building businesses driven by creativity and purpose. Picture: (Nine Yards Johannesburg)

Vicky Ross of & by Andticks

Vicky Ross, founder of & by Andticks. Picture: (Supplied)

Vicky Ross has spent much of her career creating spaces for other people’s ideas to flourish. From shaping Johannesburg’s independent retail landscape to championing local makers and creative businesses, her work has long centred on community and curation. With & by Andticks at Nine Yards, she’s created perhaps her most personal project yet: a thoughtfully curated space that brings together design, craftsmanship and storytelling under one roof.

What have been some of the biggest lessons you have learnt from building businesses in Johannesburg’s creative sector?

One of the biggest lessons I’ve learnt is that creativity and commercial thinking aren’t at odds with one another. In fact, they need each other. I’ve seen incredibly talented creatives almost wear their lack of financial or operational focus as a badge of honour, as though business somehow compromises the creative process.

My experience has been the opposite. No one produces their best work when they’re worrying about cash flow, unpaid invoices or simply keeping the lights on. For me, getting the basics right is essential. Strong systems, good financial planning and clear processes don’t take away from creativity. They create the stability that allows it to flourish.

Vicky Ross, founder of & by Andticks, has spent her career championing Johannesburg's independent makers, creatives and design community. Picture: (Supplied)

What qualities do you think women often bring to entrepreneurship that are overlooked?

Relationship building. Whether it’s with customers, suppliers or the people you work alongside every day, I think women often have a natural ability to build trust and create a sense of connection. I’ve found that some of the best opportunities in my career have come through long-term relationships rather than transactions. The same is true within a team. Creating an environment where people feel valued, listened to and part of something bigger is just as important as having a good business idea.

What advice would you give young women who want to build businesses in creative industries?

First, learn the fundamentals of business. Understand your finances, put good operational structures in place and know your cash flow. Then, where you can, surround yourself with people who complement your skills so you can focus on what you do best.

The second piece of advice is one I’ve had to learn myself. Don’t let limiting beliefs about what is or isn’t commercial hold you back. Creativity and commercial success aren’t mutually exclusive. You don’t have to choose between building something meaningful and building a successful business. The two can, and should, exist together.

For Vicky Ross, retail is about creating spaces where creativity, craftsmanship and community can thrive. Picture: (Supplied)

Many women are expected to balance ambition with responsibility. How have you navigated that throughout your career?

It’s something I’ve definitely battled with and I know I’m not alone in that. My path has been a little different to many women, but I’ve still found myself questioning how much space I should take up. There have been times when I’ve stepped back from opportunities, played things down, or overworked to keep the peace rather than fully backing myself.

As I’ve got older, I’ve realised that ambition doesn’t have to come at the expense of kindness or collaboration. It’s possible to be ambitious, support other people and build meaningful relationships without making yourself smaller in the process.

andticks.co.za

Liziwe Ntuli of The Well

The Well co-founder Liziwe Ntuli. Picture: (Supplied)

In a fast-paced city where wellness is seldom easy to find, The Well at Nine Yards is the haven where Johannesburg comes to slow down. Created by three co-founders — Aspasia Karras, Dr Niki Judelman and Liziwe Ntuli — this female-owned business is redefining what modern wellbeing means. As an expert in change management and corporate wellbeing, Ntuli believes that wellness shouldn’t be an emergency solution for burnout but a constant source of replenishment to draw from for a better life.

What inspired the creation of The Well and the concept of urban wellbeing?

The Well was born from a simple observation that we spend our days rushing from meeting to meeting, constantly connected yet often disconnected from ourselves and one another. Having spent many years working in corporate, I saw first-hand that burnout wasn’t simply the result of people doing too much. It was often the result of environments that never allowed people to recover. The Well was created as a response to that: an urban sanctuary where movement, recovery, science, ancient wisdom and genuine human connection come together to help restore. Our philosophy — ‘Urban Wellbeing. Done Well.’ — reflects the belief that wellbeing shouldn’t be something reserved for holidays or retreats. It should be accessible in the rhythm of everyday city life.

At Nine Yards, The Well combines science, movement and ancient wisdom to create a new vision of urban wellbeing. Picture: (Sarah de Pina)

Why did Nine Yards feel like the perfect home for The Well?

Nine Yards felt right to my partners and me because it already represented community, creativity and connection. It wasn’t just another commercial development; it was a place where people naturally gather. The Well complements that vision beautifully. Someone can arrive for a meeting, stay for yoga, recover in the sauna, have a healthy meal, work remotely, shop local produce, or simply pause between life’s demands. Nine Yards allows us to make wellbeing part of people’s normal routine.

What practical shifts can women make to support their wellbeing while balancing the pressures of modern life?

We need to stop thinking about wellbeing as another task to complete. Small, consistent practices are far more powerful than occasional grand gestures. I encourage women to focus on three daily habits: protect moments of recovery as deliberately as meetings; move your body in ways that feel sustainable rather than punishing; and build communities that allow you to ask for help and receive support.

We also need to redefine success. You cannot sustainably pour from an empty cup — and investing in your wellbeing isn’t selfish. It enables you to show up more fully in every area of life.

The Well encourages a slower, more intentional approach to urban living, placing wellbeing at the heart of everyday routines. Picture: (Sarah de Pina)

What qualities do you think women often bring to entrepreneurship that are overlooked?

Women often excel at creating businesses that are deeply human. We naturally think about relationships, long-term trust, collaboration and community, rather than simply transactions. Many women also have an extraordinary ability to hold complexity. We’re constantly balancing competing priorities, adapting quickly, and solving problems creatively. These qualities may not always receive the same attention as aggressive growth metrics but they often build stronger, more resilient businesses over time.

What does celebrating women in business mean to you?

For me, celebrating women in business is about recognising the courage it takes to turn an idea into something that serves others. It’s about celebrating women who create opportunities, challenge old ways of thinking and build businesses that make communities stronger. It’s also about recognising that success isn’t a competition. Every woman who succeeds creates possibility for another woman to believe she can too.

thewell.africa

Sunday Times Lifestyle