The newest entrant in the fight for EV market share is going back to the future with an all-electric DeLorean.
The infamous gull-winged car is being resurrected in Texas by a group of executives who most recently spent time at China-backed electric vehicle (EV) start-up Karma Automotive. They’re working with Stephen Wynne, who acquired the DeLorean branding rights in the 1990s and supplies parts for the 6,000 or so remaining vehicles.
Teasers to a new DeLorean EV emerged this week with a social media campaign that kicked off before Super Bowl LVI, inviting viewers to sign up for its premiere in 2022.
It’s not the first time the idea of a DeLorean redux has surfaced — web searches turn up stories every few years about how Wynne has tried to revive the brand or produce low-volume models — but using an electric powertrain is a new twist on the idea. The original car gained notoriety in the early 1980s both for its quality problems and for the legal woes of its creator, the late John DeLorean, before the Back to the Future film franchise turned it into a pop-culture icon.