It has been just over a year I joined a couple of motorcycle enthusiasts to descend on the Lanzerac Wine Estate in Stellenbosch for the launch of BMW Motorrad’s R 18. While the K1600B, which was primarily for the North American market, seemed to be designed to compete with their baggers and cruisers, R 18 takes Harley-Davidson head for cruiser market locally and abroad.
BMW ran a teaser video campaign in the lead up to the global launch during the Covid-induced lockdowns, culminating with the unveiling of the bikes online, from Cape Town.
In designing the R 18, BMW engineers drew inspiration from Rudolf Schleicher’s 1936 R 5; in fact, the R 18, looks rather like a modern, updated version of that classic. The R 5’s DNA is evident in teardrop tank with pinstriping detail, the curl on the exhaust, the standard handlebars and the sleeved forks.
Bikes
BMW completes its R 18 family
The R 18 B and the R 18 Transcontinental are designed to take Harley-Davidson head-on for the cruiser market
Image: BMW Group
It has been just over a year I joined a couple of motorcycle enthusiasts to descend on the Lanzerac Wine Estate in Stellenbosch for the launch of BMW Motorrad’s R 18. While the K1600B, which was primarily for the North American market, seemed to be designed to compete with their baggers and cruisers, R 18 takes Harley-Davidson head for cruiser market locally and abroad.
BMW ran a teaser video campaign in the lead up to the global launch during the Covid-induced lockdowns, culminating with the unveiling of the bikes online, from Cape Town.
In designing the R 18, BMW engineers drew inspiration from Rudolf Schleicher’s 1936 R 5; in fact, the R 18, looks rather like a modern, updated version of that classic. The R 5’s DNA is evident in teardrop tank with pinstriping detail, the curl on the exhaust, the standard handlebars and the sleeved forks.
To join or not to join
At the launch last year, Motorrad SA unveiled the R 18 and the R 18 Classic, with panniers and a windscreen as standard fittings. The R 18 B and the R 18 Transcontinental complete the family, and while the launch was affected by the pandemic it doesn’t mean that you’ll have to wait to cop yours.
The R 18 B is designed as a typical bagger while the Transcontinental can be classified as a touring cruiser. With its top case and backrest for the passenger it will take the fight directly to the Harley-Davidson Ultra.
Image: BMW Motorrad South Africa
I prefer the more stripped-down version of the R 18 because, at the heart of BMW Motorrad’s ‘heritage’ motorcycles, individualisation is key.
Depending on the bike, there are standard customisation parts and colours for multiple components, but the R 18 also lends itself to more deliberate tailoring. A BMW Motorrad dealers recently customised one under the Brooklyn Banger moniker. Said to have been inspired by “a salt pan racer or a classic garage-built hot rod”, it comes in BMW Brooklyn Grey accented with burgundy and rose gold. Modifications include:
Image: BMW Group
Image: BMW Group
Image: BMW Group
I have yet to ride the R 18 B or the R 18 Transcontinental but if the R 18 and R 18 Classic are anything to go by, that will be a pleasure — especially over longer distances. Having struggled with back problems for years, I can usually gauge the comfort of a ride by how I feel when it’s over. We put in proper kilometres at the launch and my back didn’t suffer much during or afterwards.
There was a time when it felt like BMW Motorrad operated within a narrow spectrum, but over the past decade or so with the introduction of the G 310 through to the Heritage motorcycles they seem to be happy to compete on all fronts.
And while they were a tad guarded about sales, I have been told that according to their data “the R 18 range has made significant inroads into the cruiser segment with a market share of more than 51%” through the third quarter of 2021.
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