BMW has raised the luxury stakes with the ultra-premium range for 2020. It’s all about “The Art of Leadership”: a drive that would inspire the audiences to believe and see success in themselves.
Most impressively, the campaign puts on display the breathtaking four-door M8 Gran Coupé sports car, a luxurious, sporty and agile car that exudes absolute power outside and luxury inside.
The BMW M8 Gran Coupé is a remarkable sports car with four doors. It combines the engineering skills of BMW M with the exclusivity of the BMW Luxury Class to deliver exceptional driving experiences.
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There are four variants to choose from: the BMW M850i xDrive Gran Coupé offers a unique symbiosis of performance, efficiency and comfort; the BMW M8 Gran Coupé with M xDrive impresses with its exclusive ambience and dynamic character, and the most extravagant model in the range, the BMW M8 Competition Gran Coupé with M xDrive, delivers captivating performance and is the purest embodiment of high-performance luxury.
The progressive design of the BMW M8 Competition Gran Coupé impresses with its radically dynamic yet elegant contours. The result is an impressive four-door sports car that effortlessly communicates its luxurious character from every perspective. Using the finest materials and craftsmanship, the interior presents the perfect symbiosis of pure sporting flair and exclusive luxury.
Through a series comprising 11 short films, BMW partnered with CNN to shine a light on these ultra-premium model and portray the stories and attitudes of inspiring creatives, artists and leaders of our time.
To explore “The Art of Leadership”, the films focus on each person’s journey and how they inspire modern society, and in turn, surface BMW’s core leadership values: responsibility, inner strength and independence.
One of the films portrays the world-renowned and highly successful DJ duo Dimitri Vegas & Like Mike. The branded content piece is set against the background of one of their concerts in Norway.
This short film along with the others live on a mix of CNN International’s platforms, across social media, digital and TV. Visit the BMW SA YouTube channel to view the short films.
• This article was paid for by BMW.