The progressive design of the BMW M8 Competition Gran Coupé impresses with its radically dynamic yet elegant contours. The result is an impressive four-door sports car that effortlessly communicates its luxurious character from every perspective. Using the finest materials and craftsmanship, the interior presents the perfect symbiosis of pure sporting flair and exclusive luxury.
Through a series comprising 11 short films, BMW partnered with CNN to shine a light on these ultra-premium model and portray the stories and attitudes of inspiring creatives, artists and leaders of our time.
To explore “The Art of Leadership”, the films focus on each person’s journey and how they inspire modern society, and in turn, surface BMW’s core leadership values: responsibility, inner strength and independence.
One of the films portrays the world-renowned and highly successful DJ duo Dimitri Vegas & Like Mike. The branded content piece is set against the background of one of their concerts in Norway.
This short film along with the others live on a mix of CNN International’s platforms, across social media, digital and TV. Visit the BMW SA YouTube channel to view the short films.