BMW is the top in its field when it comes to sheer driving excellence, quality, sophistication and luxury; a belief in responsible and sustainable leadership, inner strength and independence and fostering a progressive culture.
To highlight these qualities, BMW partnered with CNN to create 11 short films about exceptional people who are rethinking and redefining excellence to inspire people amid a global pandemic that is redefining life as we know it.
BMW has a long history of supporting and spotlighting talented voices in the creative arts, design, sports and more. The BMW Art Journey and Art Basel initiative for emerging artists, and the collaboration with Esther Mahlangu on the BMW Series 7 and 525i sedan are just a few examples.
The release of the short films coincide with the introduction of its new range of ultra-premium cars: the redesigned BMW 7 Series, the new and exclusive X7, and the hero of the range, the breathtaking four-door M8 Gran Coupé sports car.
The M8 Gran Coupé is a luxurious, sporty and agile car that is aimed at the ambitious leaders who associate themselves with quality and style.
The new and unique BMW X7 sports activity vehicle is the combination of supreme elegance and refinement. It is aimed at the successful leader who values quality, exclusivity and presence.
Watch the video below:
And lastly, the 7 Series, with its self-assured presence, exceptional performance and ultimate comfort, is aimed at the business-oriented leader who is always on the move and expects the very best.
The campaign aims to connect with society’s leaders in business and culture who value success, quality and being around inspired minds who think just like them.
Serving to inspire its audience to believe and see success in themselves, connecting the ultra-high-end range with leaders perfectly highlights the power and quality of the range.
Watch the video below:
“The Art of Leadership” speaks to the joy and freedom that comes with being an inspirational leader and aims to inspire the next generation with a new human-centric, personal and holistic leadership style.
One of the films portrays the world-renowned and highly successful DJ duo Dimitri Vegas & Like Mike, set against the background of one of their concerts in Norway.
This short film along with the others live on a mix of CNN International’s platforms, across social media, digital and TV. Visit the BMW South Africa YouTube channel to view the short films.
• This article was paid for by BMW.