By simulating the rhythm of walking, a movement known as pelvic oscillation, the technology can help mitigate the health risks of sitting down for too long on extended journeys, with some drivers doing hundreds of kilometres per week.
Dr Steve Iley, Jaguar Land Rover chief medical officer, said: "The wellbeing of our customers and employees is at the heart of all our technological research projects. We are using our engineering expertise to develop the seat of the future using innovative technologies not seen before in the automotive industry to help tackle an issue that affects people across the globe."
It’s part of Jaguar Land Rover’s methods to improve customer wellbeing through technological innovation.
Previous projects have included research to reduce the effects of motion sickness and the implementation of ultraviolet light technology to stop the spread of colds and flu.