"And we have the solid technological expertise, creative employees and unique team spirit to be involved. We have what it takes to ensure that the Porsche brand continues to fascinate — even in another 70 years."
The history of the brand begins in 1948. Yet the foundation of the sports car manufacturer is built on the life’s work of Prof Ferdinand Porsche — work which his son Ferry continued.
Ferdinand Porsche had already designed pioneering innovations for the automotive industry as early as the start of the previous century. In 1900, he built an electric car with a wheel-hub drive, the Lohner-Porsche, on which he would base the world’s first all-wheel drive passenger car.
In the same year, he created a template for hybrid vehicles with the development of a mixed petrol-electric powertrain. The Berlin-Rome Car showcased in 1939 was the beginning of his idea for a sports car bearing the Porsche name, although this dream was only realised by his son Ferry in 1948 with the Type 356.
The successor model to the 356, the 911 designed by Ferry Porsche’s son Ferdinand Alexander, finally gave the company its breakthrough as one of the world’s leading manufacturers of sports cars.