If anything is moving away from convention, it is the electric vehicle, and here things get very interesting. The Tesla Model 3 has been criticised by many people for being a bit bland in its exterior design. But Simpson says that makes sense because customers that are moving from traditional vehicles to electric vehicles do not want too big a change. Psychologically, they have made the brave step to go electric, but give them something that looks dramatically different, and that might be a step too far.
It explains why the rather drab Nissan Leaf is the world’s top selling electric vehicle, and not the unique BMW i3. Recently, Nissan announced the second-generation Leaf and not surprisingly, it looks unadventurous in its styling. Things are even more unadventurous inside, where the company has maintained a sea of black plastic, sticking very much to the theme of many German cars over the years.
So take a look at your car more closely. Look at the intricate detailing in the headlights, the practicality of the boot, and even the adjustment of the seats. From functionality to engineering, and meeting safety legislation, design in the automotive industry is definitely more than skin deep.