“Fifteen years ago we had a reputation globally for poor quality, unreliable delivery…silly pricing structures.” Design is now a massive contributor to local economies and although South Africans love international labels and imported design items, there has also been a huge shift to support local. This is not to mention the massive export opportunities.
Keeping up with the globe, we also see the evolution of local craft and design with far more unique, desirable objects on shelves and less room for the “pity purchase”.
Not all start-ups or artisans have access to funds for elaborate websites and marketing, and this is where Erica and her CCDI team step in. Peek takes things to a different level.
“The Peek platform is totally inclusive,” says Erica. This means that there is no curation beyond her team checking and assisting suppliers on whether they have the appropriate images and information for their products. “It’s also free and looks great.”