Gucci Guilty has had a transformation. Not in the juice or accords of the scents, but in its vision and philosophy. This is all courtesy of creative director Alessandro Michele, who has shaken up the brand and brought it back to life, resulting in an image revamp. The outcome? The face of the scent, Jared Leto, takes you on journey through a completely dreamy and seductive Venetian escape set alongside the Grand Canal that feels paused in time and space.
September 2016
Gucci Guilty shows off its new mood in a romantic and seductive video campaign
Gucci Guilty has had a transformation. Not in the juice or accords of the scents, but in its vision and philosophy. This is all courtesy of creative director Alessandro Michele, who has shaken up the brand and brought it back to life, resulting in an image revamp. The outcome? The face of the scent, Jared Leto, takes you on journey through a completely dreamy and seductive Venetian escape set alongside the Grand Canal that feels paused in time and space.
Watch it here: