When art and purpose intersect, something truly meaningful happens. This is the essence of The Art of Making a Difference, an exciting collaboration between Naked and a selection of talented South African artists.
These creatives were tasked with dreaming up eight original artworks inspired by organisations that are transforming lives across the country: Door of Hope, ForAfrika, Greenpop, Cotlands, Oscars Arc, Good Morning Angels, the Kolisi Foundation, and Jozi Trails.
The resulting pieces celebrate creativity, compassion and courage — the same spirit that drives these organisations to care for children, protect forests, fight hunger and support survivors of abuse.
These striking artworks are available to pre-order online as limited-edition prints and tote bags until November 14. All proceeds will go directly back to the organisations that inspired them as part of the Naked Difference.
“The artists have created stunning artworks that capture how our Naked Difference partners are shaping a better SA,” says Sumarie Greybe, co-founder of Naked.
“We love how these beautiful artworks bring the causes to life and help people connect with the groundbreaking organisations and the dedicated people who work tirelessly to uplift communities and create a brighter future for all.”
What is the Naked Difference?
Unlike traditional insurers, Naked charges a flat fee to cover its running costs, with the rest of the premiums going into a shared pool to pay claims.
At the end of each financial year, any surplus funds left in the claims pool are donated to causes chosen by Naked’s customers through the Naked Difference — ensuring that surplus funds support positive change in South African communities rather than adding to company profits.
Since 2020, the Naked Difference has paid more than R4.3m to organisations making a real difference, including R1.1m in this year’s payout alone.
Discover ‘The Art of Making a Difference’ collection
Each artwork in The Art of Making a Difference tells a story of resilience and renewal and turns art appreciation into meaningful action.
Here’s an overview of the artists involved in the collaboration, along with their artworks and the causes that inspired them:
1. Lazi Mathebula’s ‘The Boy Is Doing It’ in support of Door of Hope
Through bold colour and energy, Mathebula’s piece The Boy Is Doing It celebrates every child’s right to safety, love and the chance to thrive.
Named after a Hugh Masekela classic, it’s intended to be a joyful nod to the bright futures Door of Hope helps to create by giving abandoned babies a safe start in life.
Order this artwork as a limited-edition print or tote bag now.
2. Eva Faerch’s ‘Teaching to Fish’ in support of ForAfrika
Faerch’s vibrant artwork celebrates food, connection, and abundance.
It was inspired by humanitarian and development organisation ForAfrika’s mission to empower communities through food security and sustainable livelihoods.
Order this artwork as a limited-edition print or tote bag now.
3. Xia Carstens’s ‘Fly High’ in support of Greenpop
Titled Fly High, Carstens’ piece highlights the endangered Cape Parrot and the life-giving power of trees in support of Greenpop’s mission to green urban communities and nurture biodiversity through forest restoration projects.
“I wanted to encapsulate and celebrate that balance is being restored in nature again,” says Carstens. “I hope what I have created draws people’s attention to the cause — to look closer, think longer, and care more deeply.”
Order this artwork as a limited-edition print or tote bag now.
4. Imile Wepener’s ‘Embrace’ in support of Cotlands
Wepener’s heartfelt artwork Embrace shows a young girl holding a star symbolising hope and possibility in honour of the work being done by Cotlands.
This non-profit organisation provides vulnerable children with the advantage of play-based early learning opportunities to help bolster their cognitive, emotional, social and physical development.
Order this artwork as a limited-edition print or tote bag now.
5. Ziyaad Samsodien’s ‘Dog Park’ in support of Oscars Arc
Samsodien’s Dog Park bursts with playful energy, inspired by Oscars Arc — the dog adoption initiative changing how South Africans think about rescue pets.
“I wanted to convey the joy of dog owners and dogs living their best lives,” says Samsodien. “Oscars Arc makes adopting a dog easy with their accessible pop-ups. When you bring a dog home, it’s a win-win. Not only does the dog get the life it deserves, but you also get the fulfilling and rewarding feeling of having a new best friend.”
Order this artwork as a limited-edition print or tote bag now.
6. Studio Muti’s ‘Good Morning Sunshine’ in support of Good Morning Angels
The team of illustrators and designers behind Studio Muti captured the hope and optimism Good Morning Angels brings to communities and individuals in need through its artwork, Good Morning Sunshine.
A weekly feature on Jacaranda FM’s Breakfast with Martin Bester show, Good Morning Angels creates a platform for listeners and corporates to act as “angels” and provide assistance to a variety of worthy causes.
Order this artwork as a limited-edition print or tote bag now.
7. Phathutshedzo Nembilwi’s ‘Sunday Lunch’ in support of the Kolisi Foundation
Portraying community, care, and the quiet strength of women shaping change, Nembilwi’s piece Sunday Lunch pays tribute to the Kolisi Foundation’s various initiatives aimed at combatting gender-based violence.
“My art piece is inspired by women in the community going about their daily routines,” says Nembilwi. “The colours and the vibrancy show the joy they have when they are in those community spaces.”
Order this artwork as a limited-edition print or tote bag now.
8. Studio Muti’s ‘Delta Park’ in support of Jozi Trails
Studio Muti’s Delta Park is an energising artwork that celebrates conservation, community spaces and the cosmos flower in honour of Jozi Trails.
Jozi Trails works to improve and maintain the trail network along Joburg’s Braamfontein Spruit, with the aim of creating safe and uplifting green spaces that can be enjoyed by all.
Order this artwork as a limited-edition print or tote bag now.
This article was sponsored by Naked.
